In this assignment you will design an experiment using one of the observation techniques as your method of measurement. Include the purpose of the study, the question, and the sample choice. Summarize at least one relevant article using APA style for citations and reference page. Note why you chose the experimental design you did. What are your dependent and independent variables? What ethical issues were there related to your design and sample choice?

IntroductionThe use of observation techniques is an important tool in the belt of a marketing research.DirectionsIn this assignment you will design an experiment using one of the observation techniques as your method of measurement. Include the purpose of the study, the question, and the sample choice. Summarize at least one relevant article using APA style for citations and reference page. Note why you chose the experimental design you did. What are your dependent and independent variables? What ethical issues were there related to your design and sample choice?