I need a solution on – Individual Project: Assessment of Service Quality-Individual Project: Assessment of Service Quality

HRT4760-04 Individual Project will involve an in-depth assessment and analysis of service quality in hospitality operation. You will 1) choose a target hospitality entity, such as hotel/resort/casino (at least full-service upscale hotel), restaurant (at least fine-dining restaurant), private club, convention/exhibition/conference center, airline, zoo/theme park, etc., 2) visit the chosen target property, 3) observe its service operation carefully, 4) if necessary, conduct multiples interviews with managers and/or frontline employees, 5) conduct secondary (data) research, 6) analyze online word-of-mouth (WOM), and 7) submit your findings (final paper). Your analysis of service operation must focus on five dimensions of service quality (reliability, tangibles, assurance, responsiveness, and empathy). Detailed information about the five dimensions of service quality will be discussed in Chapter 3 Service Quality Part II. You must submit your final paper to the instructor via Canvas by May 15. Grades (maximum 100 pts) will be based on 1) clarity of writing or professional editing, 2) in-depth observation and analysis, and 3) creative insights/recommendations. Copying other’s works will be considered “Plagiarism,” resulting in F grade in this course and further consequences from the university side. Please remember that the similarity check will be conducted to check the originality of your paper. Similarity percent (%) of your project should be below 15% for the consideration of full credits. If it exceeds 30%, you will receive “0” credit and be required to provide explanation of your case to the instructor. There will be no presentation of your work.Paper Format: Your final paper should be no less than 15 pages and no more than 20 pages including cover page and references, double spaced with 12 font size (Follow APA style.). It is expected that you write a senior-level research paper. Spelling and/or grammatical mistakes in your paper will result in significant penalty. Your final paper must follow the research paper format below:1. Title Page: Project title, the list of group members, and the date of submission etc.2. Table of Contents3. Introduction of Your Target Property: A brief history and the general facts about your target property. For example, founding year, number of rooms/seats and employees, type of ownership, target market, Average Daily Rate (ADR)/average check, etc.4. Overall Observation: Followings are some suggestions for your analysis:o • What makes the property’s overall operation different?o • What were your observations regarding each operational area?o • What were the unique practice(s) in each operational area?o • Were you surprised or impressed at any particular aspect of service operation?o • Were you disappointed at any particular aspect of service operation?o • What were the operational strengths or weaknesses of the property?o • Others
HTR4760 Course Syllabus – Page 31. Assessment of Service Quality: It should be based on your observation, secondary research, and online Word-Of-Mouth (WOM), using five dimensions of service quality: Reliability, Tangibles, Assurance, Responsiveness, and Empathy2. Recommendations and Conclusion: Provide your own recommendations on how to improve overall service quality.3. References: Cite all printed or on-line resources used (APA style).
Are you looking for a custom made solution (original essay) on the same question or a similar one?
We have prepared thousands papers to our clients around the world in the last ten years.
We really respect our clients’ privacy.
We guarantee original work with a free plagiarism report and high grades in your homework.
Proceed and place an order with us….get sufficient time to study for your main exams!