First, you should briefly describe the concepts and demonstrate how these concepts relate to your own brand experiences.

I have copied and pasted the instructions for you below, have attached the readings/ LECTURES of my course that you will need to use, Lastly, I have attached the rubric of this assignment as well. Please adhere to what my professor is asking for in the “90-100” column.
Instructions:– pick 2 experiences that you will discuss in more detail.– The two selected experiences YOU NEED TO TALK ABOUT ARE:1) White Blazer Dress FROM ZARA ( NEGATIVE EXPERIENCE)2) Salmon Poke Bowl from POKE POKE – ordered through uber eats (POSITIVE EXPERIENCE)– The brand experience report should include all the necessary information fromthe initial diary entry as well as your analysis of experiences ( I HAVE ATTACHED THIS FOR YOU BELOW, IT IS CALLED BRAND EXPERIENCE ENTRIES FORMS
– This analysis is the most important section where you will analyze your 2 experiences based on 4 concepts (i.e., 2 concepts for positive and 2 concepts for negative experiences) that you learn from this course ( PLEASE LOOK AT THE POWERPOINTS AND PDFS TO GET CONCEPTS TO USE, THESE ARE ATTACHED BELOW)-. First, you should briefly describe the concepts and demonstrate how these concepts relate to your own brand experiences.– Second, you should include the insights you gained from your analysis (e.g., what made an experience most positive and other most negative; how do consumer behavior concepts help you understand your decisions, preferences, and choices).– Finally, you should discuss the implications of those insights for marketing strategy.– FORMAT: This report should be 3-4 pages (double-spaced, 12–point type). It is to be written in essay form with professional language.– PLEASE USE APA FOR CITATIONS– Rubric is attached, please follow it and refer to the 9-10 section ( this document is called MOS 3321 BRAND EXPERIENCE REPORT GUIDELINE